___The advantage of outdoor advertising is that it conveys its message to all potential customers at the very place where products are sold and services offered (in the immediate vicinity of commercial or tourist facilities). Outdoor advertising draws the attention to the subject of advertising and is a powerful instrument for the endorsement of firms and brands. Among its major advantages is the fact that its message is transferred quickly and is easily digestible. The simplicity of the message makes it easily comprehendible. All it needs is some color, a skillful drawing and a piece of text to promote a feeling or association which will create and sustain the brand’s positive image. Another advantage is the outdoor advertising’s constant nature (once you finish with financing its initial production, there is no need to further invest in it, while at the same time it never stops working for you).